Companies that tie donations to breast cancer organizations to sales of their products are taking advantage of the good in all of us. It is even more egregious if a company trots out specially labelled products and limits donations to sales of the special line.
Today’s company taking advantage of us is Everlast, the boxing gear manufacturer.
Every year Everlast donates portions of sale proceeds from select Everlast pink products, including the Pro Style Training Glove, 108″ hand wraps and Evergel hand wraps to BCRF [Breast Cancer Relief Fund].
Fight fans can do their part to knockout the disease by purchasing select pink products and posting a picture wearing their new gear on Everlast’s Facebook page. Twenty-five cents from every participating hand wrap and one dollar from every pink Pro Style Training Glove purchased will support research. Additionally, for every photo posted to the Everlast Facebook page during the month of October, Everlast will make an additional dollar donation to BCRF.
How can this be anything more than a company marketing pink boxing gear?
In case you are wondering, I suggest that companies that want to be seen as philanthropic toward breast cancer ought to do one of two things, either donate a flat amount of money regardless of the sales of a particular product.