It has been some time since I have posted on the evil being conducted by Google, mostly because it seemed as if Google was coming around a bit.
But today, lifehacker.com links to this Gawker report about how Google is spying on our gmail accounts to mine data in order to better compete with facebook. Here's how it works.
[Google] says it looks for "similarities between your connections" in your Gmail address book and in social networking accounts that Google thinks might belong to you. "For example," said the Google page, "Bob's Google Contacts have names that are very similar to the names of people he follows publicly on Twitter." Once Google finds a social networking account that might belong to you, it offers to "connect" the account to your Google account, saying the connection will help personalize and improve your Google search results, will make it easier for friends "to find the stuff you share on the web," and will optionally leave you with a Google profile that shows all your other accounts and ranks high in Google search results.
The result of which is,
by combing through your Gmail contacts, Google makes it more likely you will participate in its own efforts to compete more effectively with its archrival Facebook. "They are doing this to assemble another copy of [your social] graph by scraping other sources, rather than making their own," a source told Business Insider.